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January 24, 2011
For Immediate Release


Kelly Campbell, CTA, Vice President of Marketing Communications
817-698-7841 or kellycampbell@fortworth.com 

Leigh Lyons, CTA, Marketing Communications Manager
817-698-7842 or leighlyons@fortworth.com 

   FORT WORTH, Texas
- As the host city for Super Bowl XLV's American Football Conference (AFC) Champions Pittsburgh Steelers, Fort Worth is ready welcome the National Football League (NFL), the players and their families, and fans to the "City of Cowboys and Culture" for a one-of-a-kind Super Bowl experience.

   "We are excited to showcase Fort Worth to the world during Super Bowl XLV," said David DuBois, CMP, CAE, CTA, president and CEO, Fort Worth Convention & Visitors Bureau. "Fans looking for a truly unique Super Bowl experience will want to make plans to visit Fort Worth and enjoy all the attractions, events, and exciting things the city has to offer."

   The week leading up to Super Bowl XLV is being called Fort Worth Super Week. The city will "go red," the official color of the AFC, to welcome Super Week visitors. Starting January 28, fans will be greeted by red lights on the buildings in downtown's Sundance Square and red signage will be featured throughout downtown. Molly the Trolley, downtown's free circulator, will also feature red AFC banners and will be expanding its routes during Super Week to include the Stockyards National Historic District and the Fort Worth Cultural District.

   Fort Worth has also been training more than 300 volunteers called Fort Worth Ambassadors that will be positioned throughout the city to assist Super Week visitors. The Ambassadors will wear red shirts, jackets, and hats, and offer assistance on everything from events and transportation options to suggestions on dining and unique Fort Worth attractions.

   Fans coming to the big game will score a touchdown when visiting Fort Worth as they experience Sundance Square, one of the most dynamic downtown's in the nation; see the authentic Western heritage of the Stockyards National Historic District; and enjoy the artistic masterpieces of the Fort Worth Cultural District.

   In addition to hosting the AFC Champions Pittsburgh Steelers, downtown Fort Worth's Sundance Square will be the host city for ESPN's broadcasts starting January 31 through February 6. Other events include ESPN's Friday Night Fights at the Fort Worth Convention Center on Friday, February 4; Taste of the NFL at the Fort Worth Convention Center on Saturday, February 5; ESPN's NEXT Consumer Tailgate Party at River Ranch in the Stockyards National Historic District; Super Sunday Hope Walk in Sundance Square and more.

   Fans can stay up-to-the-minute with the exciting events and happenings by visiting www.FortWorth.com/visitors/superweek. There, they will find information on events, attractions, restaurants, transportation and more. By visiting www.FortWorth.com, fans can book their accommodations, select flight and car rental options, purchase attraction tickets, or select complete vacation packages.

About the Fort Worth Convention & Visitors Bureau
The Fort Worth Convention & Visitors Bureau is the official destination marketing organization of the 17th-largest city in the United States. The organization is dedicated to promoting Fort Worth as a premier business and leisure destination, with thriving centers of culture and commerce. For more information, visit www.FortWorth.com.

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Editors Note: For more story ideas on Fort Worth, please visit our online Fort Worth Story Idea Book at www.fortworth.com/media/superweek .


Fort Worth Convention & Visitors Bureau

800-433-5747 (Toll Free) | info@FortWorth.com
Every effort has been made to ensure accuracy. For more information, please contact us.