FORT WORTH EXPERIENCES GROWTH IN DIRECT TRAVEL SPENDING, JOBS AND DEMAND
FORT WORTH, Texas - The Fort Worth Convention & Visitors Bureau (CVB) announces that in calendar year 2010, direct travel spending by visitors to Fort Worth reached $1.3 billion, an increase of 7.5% over calendar year 2009. In addition, Fort Worth's hospitality industry has grown to support more than 17,000 jobs, an increase of 8 percent over the last two years. This data comes from reports by Dean Runyan Associates, an independent economic and market research company, which supports the Texas Tourism program, part of the Office of the Governor, Economic Development and Tourism.
In 2010, Fort Worth's tourism industry-supported general sales and hotel tax receipts reached $29.5 million, an increase of 6.8 percent. During the same time frame, tourism tax receipts for the state of Texas reached $79 million, an increase of 5.4 percent.
"Fort Worth's hospitality industry is thriving," said David DuBois, CMP, FASAE, CAE, CTA, president and CEO, Fort Worth Convention & Visitors Bureau. "Visitors are continuing to choose Fort Worth for meetings, conventions, business and leisure travel and by doing so, directly impacting the economic strength of Fort Worth's hospitality industry. This growth is also noted in Fort Worth's room tax collections which have increased 12 percent during our current fiscal year."
Smith Travel Research, an independent hotel research company, reports that during calendar year 2011, total demand (total rooms occupied) increased more than 7 percent and total room revenue increased 10 percent through the end of May. The Fort Worth CVB operates on an October 1-September 30 fiscal year.
About the Fort Worth Convention & Visitors Bureau
The Fort Worth Convention & Visitors Bureau is the official destination marketing organization of the 16th-largest city in the United States. The organization is dedicated to promoting Fort Worth as a premier business and leisure destination, with thriving centers of culture and commerce. For more information, visit www.FortWorth.com.
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