CRICKET BROWN NAMED 2011 NORTH TEXAS CTA STAR OF THE YEAR
FORT WORTH, Texas - The Fort Worth Convention & Visitors Bureau announces that Cricket Brown, CTA, assistant manager, iFortWorth Information Center, has been named the 2011 North Texas Certified Tourism Ambassador (CTA) Star of the Year. This award is presented by the North Texas Certified Tourism Ambassador Program to a CTA who exemplifies excellence in hospitality and customer service through consistently exceeding customer expectations, possessing a strong knowledge of North Texas as well as promoting the ideals of the program and the Tourism Ambassador InstituteTM.
"Fort Worth is honored to have Cricket be a part of our hospitality industry and the North Texas CTA program," said David DuBois, CMP, FASAE, CAE, CTA, president and CEO, Fort Worth Convention & Visitors Bureau. "Our visitor centers are often one of the first places a visitor will experience in our City. By extending that special brand of North Texas and Fort Worth hospitality, Cricket and all of our volunteers create a positive first impression that resonates with our visitors and encourages them to experience all that our area has to offer."
The Star Award Committee reviewed 14 nominations for the 2011 award. Selection criteria included exceeding customer expectations, knowledge of the North Texas region, support of the CTA program and the local tourism industry, as well as Star of the Year qualities including exceptional job performance, attitude and willingness to help coworkers and visitors.
"Cricket's commitment to serving the community exemplifies every characteristic the CTA program offers," said Traci Mayer, CTA, executive director of the Dallas Fort Worth Area Tourism Council (DFWATC). "She goes above and beyond the call of duty by continually seeking ways to improve awareness of the services provided by iFortWorth as well as making sure every visitor has a positive experience. We appreciate her tireless dedication and service."
Certified as a North Texas Ambassador in 2009, Brown currently serves as the assistant manager of iFortWorth, located in the heart of downtown's Sundance Square. Brown's background includes more than 15 years of experience in the hospitality industry.
The North Texas CTA Program began in 2008 under the guidance of DFWATC. Currently, there are more than 1,600 CTAs in the North Texas region.
About Certified Tourism Ambassador Program (CTA)
The North Texas Tourism Ambassadors Program is a nationwide certification program for front-line hospitality workers but can pertain to all workers employed in the industry as well as to university age-level students interested in going into this field. The program's oversight is through the Tourism Ambassador Institute. The program is designed to help employees increase their knowledge of the region, provide answers to the wide variety of questions employees receive from visitors and ensure that they understand their role in increasing tourism in the DFW region. For more information on the program itself, class dates and enrollment fees, please see
About the Fort Worth Convention & Visitors Bureau
The Fort Worth Convention & Visitors Bureau is the official destination marketing organization of the 16th-largest city in the United States. The organization is dedicated to promoting Fort Worth as a premier business and leisure destination, with thriving centers of culture and commerce. For more information, visit www.FortWorth.com.