Each year the Visit Fort Worth Hospitality Award is given to honor a person, company or organization that has made significant contributions to developing, marketing and delivering visitor experiences for Fort Worth’s travel, tourism and hospitality industry. The award design is inspired by Amon Carter’s tradition of giving a Shady Oak hat to visitors to the city. 

  • Opal Lee

    2021 Opal Lee

    Opal Lee, 94, realized a longtime dream in 2020 and collected 1.5 million signatures on a petition to create a...

  • Opal Lee

    2021 Press Release

    Annual Meeting to celebrate civil rights leader and front-line hospitality workers.

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    2020 Mayor Betsy Price

    Known as ‘Mayor Betsy,’ Price has been an active leader in the Fort Worth community for years, serving on...

  • Mayor Betsy Price

    2020 Press Release

    Visit Fort Worth Announces 7th Annual Meeting & Breakfast Hospitality Award Recipient Mayor Betsy Price.

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    2019 Fort Worth Zoo

    The Fort Worth Zoo is an incredible attraction known internationally for their conservation and education.

  • Zoo Animals

    2019 Press Release

    Visit Fort Worth Announces 6th Annual Meeting & Breakfast Hospitality Award Recipient the Fort Worth Zoo.

  • 2017 Leon Bridges

    The award was presented to Grammy-nominated artist Leon Bridges.

  • 2017 Award Presentation

    Brendon Anthony, Director of the Texas Music Office, introduces Leon Bridges.

  • 2016 Hospitality Award

    The five anchor museums of the Fort Worth Cultural District.

  • 2015 Hospitality Award

    A businessman, entrepreneur and philanthropist, Holt Hickman for his contributions to the Stockyards.