FORT WORTH, Texas (February 1, 2017) – The Fort Worth Convention & Visitors Bureau (FWCVB) announced new economic impact numbers for tourism, the largest citywide convention in FWCVB history and debuted the 2017 marketing video at its fourth annual meeting and breakfast this morning at the Omni Fort Worth Hotel. Approximately 800 people attended the sold-out event honoring Grammy-nominated breakout artist Leon Bridges.
New research released shows growth in visitation, spending and jobs directly related to the Fort Worth tourism and hospitality industry.
- 8.8 million visitors
- $2.3 billion in direct and indirect spending
- 22,583 jobs supported by tourism
- $116 million in local tax revenue
- $598 tax savings per household
Things to Do
The meetings theme, “things to do,” paid homage to the growing number of attractions and features that draw visitors to one of the nation’s fastest-growing cities. Attendees were asked to write down their favorite activity on a “things to do” wall as they entered the meeting.
A video commissioned by the FWCVB featuring Fort Worth band Grady Spencer & the Work’s song “Things to Do” debuted at the meeting. The video was produced at Niles City Sound in Fort Worth by the same producing team behind Leon Bridge’s first album: Austin Jenkins, Chris Vivion and Josh Block. The video will be used in FWCVB advertising, presentation and promotional efforts domestically and internationally.
The FWCVB 2017 marketing video can be viewed here.
Meetings and Conventions
New business continues to grow at healthy pace.
- The FWCVB sales team booked 11 citywide conventions slated for 2017.
- The largest convention ever booked in FWCVB history, the National Beta Club Convention was announced for 2020 and will bring an estimated 15,000 room nights.
- Kenneth Copeland Ministries (KCM) celebrated its 35th anniversary of convening in Fort Worth in 2016 and is booked through 2022.
The FWCVB is using new technology to keep at the forefront of destination marketing. The FWCVB has invested more in social media to attract conventions, service meeting planners and engage with attendees.
A new digital passport will allow visitors to buy tickets to museums and attractions on their phone before they arrive. The digital passport will allow visitors to purchase a joint museum ticket for the first time ever. Over twenty Fort Worth attractions including museums, breweries and walking tours have signed on to participate. The digital passport will roll out in late February 2017.
The 2017 FWCVB Hospitality Award was presented to Grammy-nominated artist Leon Bridges by Brendon Anthony, director of the Texas Music Office in the Office of the Governor.
The annual award honors a person, company or organization that has made significant contributions to developing, marketing and delivering visitor experiences to Fort Worth’s travel, tourism and hospitality industry. The award is a unique bronze sculpture of a man presenting a Shady Oak hat, a legendary sign of Fort Worth hospitality begun by the late Amon G. Carter.
The keynote address was given by Jay Baer, the most retweeted person in the world by digital marketers. Baer is a 5-time New York Times best-selling author and international expert on technology, marketing and customer service.
For a full recap of the 2017 FWCVB annual meeting and to view the downloadable annual report, visit www.FortWorth.com/annual. Photos and b-roll from the meeting are available upon request.
About the Fort Worth Convention & Visitors Bureau
The FWCVB is the official destination marketing organization of the 16th-largest city in the United States, dedicated to promoting Fort Worth as a premier business and leisure destination with thriving centers of culture and commerce. Known as the “City of Cowboys and Culture,” Fort Worth is a destination with a rich Western heritage and a dedication to urban renewal. The city is home to the famed Stockyards Historic District, the lively downtown Sundance Square, a renowned Cultural District and many neighborhoods, attractions and sporting events. For more information, visit www.FortWorth.com.