Rally Expected to Generate More Than $17.5 Million in Economic Impact for City

Fort Worth, the City of Cowboys and Culture is hosting Premier Designs 25th Anniversary Rally July 14-18 at the Fort Worth Convention Center.  As the largest annual convention for Fort Worth, the five day conference is expected to draw more than 9,000 attendees with an estimated economic impact of over $17.5 million for the city.  Attendees have booked approximately 12,000 hotel room nights during the Anniversary Rally.

“It is an honor to be the host city for the Premier Designs 25th Anniversary Rally,” said David DuBois, CMP, CAE, CTA, president and CEO, Fort Worth Convention & Visitors Bureau.  “This prestigious meeting brings attendees from across the nation to Fort Worth. Large annual conventions, such as Premier Designs, have a huge impact on Fort Worth’s $1.3 billion hospitality industry. By staying in our hotels, dining in our restaurants, visiting our attractions and shopping in our stores, these attendees directly affect Fort Worth’s economic bottom line.”

One of the highlights of this year’s event will be the Founder’s Address, given by Andy Horner on Thursday evening.  Attendees can also attend educational sessions, special events, and the unveiling of the new product catalog.

The 25th Anniversary Rally marks the ninth time that the event has been held in Fort Worth. The Annual Rally is scheduled to be held at the Fort Worth Convention Center through 2015.
Founded in 1985 in Irving, Texas by Andy and Joan Horner, Premier Designs is a direct sales jewelry company that was started as a way to support ministries in the United States and around the globe.  The company markets its products through home shows and has grown into a $350 million dollar corporation with independent distributors in the United States and Puerto Rico. For more information about Premier Designs, visit www.premierdesigns.com. 

About the Fort Worth Convention & Visitors Bureau

The Fort Worth Convention & Visitors Bureau is the official destination marketing organization of the 17th-largest city in the United States.  The organization is dedicated to promoting Fort Worth as a premier business and leisure destination, with thriving centers of culture and commerce. For more information, visit www.fortworth.com.