This brand was created to remind, encourage and empower. I developed the idea for my son and I. It was a brand for us to wear and be proud of. However, after seeing the reaction from those around me, I realized it was way bigger than he and I. It's a simple and powerful message that we should live by. Self-motivation never expires. You are never too old or too young to encourage yourself. Sometimes you just need a little reminder whether you are BLACK, BROWN or BLESSED... GIFTED and AMAZING.