AUDIENCE MANAGEMENT is the skill that allows your audience to focus on the occasion and not on the minute details that distract them from having a good time. The Sparks Agency has honed their AUDIENCE MANAGEMENT expertise for nearly 35 years. That’s why The Sparks Agency was selected to produce an event for the President of the United States, to design a custom team building event and to facilitate Cow Chip Shuffleboard for guests at a corporate event – all in the same week. Putting great entertainment, content and attractions in front of an audience is only a fraction of their job. The best entertainment in the world can’t overcome a situation that overlooks even a few event details. Whatever portion of your event that they are involved in, you can rest assured that their attention is on your audience.