Fort Worth 2026 Partner Hub
The FIFA World Cup 26™ is coming, and Fort Worth is ready to shine! This hub gives our community the tools to work together and welcome the world.
Here you’ll find:
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Assets to promote Fort Worth
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Event updates and ways to get involved
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Coming soon - social media tips and graphics, welcome signage templates and more
Together, we can create an unforgettable experience for visitors and our community
Branding Guidelines
Who Cannot Use The Dallas Host City Marks?
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Non-sponsor companies, individuals, donors, or organizations
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Vendors, suppliers, or subcontractors without explicit rights
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Nonprofits, community partners, or media unless officially contracted
Per FIFA's Brand Guidelines, You Cannot Use:
- Do not use official logos, emblems, mascots, posters, or the FIFA World Cup trophy image
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Do not use FIFA or World Cup branding on merchandise, signage, website, banners, etc.
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Avoid misleading terms like "official", "partner", or "sponsor" unless contracted
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Do not name events in a way that implies affiliation (e.g. "World Cup Watch Party" or "FIFA Celebration")
What Can You Do
- General "Welcome" Language: Welcome World Travelers, Fort Worth Welcomes the World, Summer of Soccer
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Generic Design & Celebrations: Country Flags, Texas/ Fort Worth specific icons, Themes of unity, sport, international vulture
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Sample Taglines: "Where the World Comes to Play", "Your Gateway to the Global Game"
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Suggested Phrases: "Find your fan experience in Fort Worth", "We're excited to host fans of the global game this summer"
Submit Your Events
Utilize the Partner Portal to submit your FIFA World Cup 26™ events and activations. Please tag events as the "FWC26" category.