Enhanced Experiences
| Tours and Trails | |
|
Create and promote experiences that visitors can purchase and that showcase Fort Worth |
|
| Tactics | Status |
|
Taco & Margarita Tour |
Eat This Fort Worth runs this tour once a month |
|
Fort Worth BBQ & Brews Tour |
Launched July 2019 |
|
Mural Tour self-guided itinerary |
In development |
|
Fort Worth Ale Trail |
Re-launching with more breweries summer of 2019 |
|
Distillery Trail self-guided itinerary |
In development |
|
Bike Tours |
Discussing with local partners |
|
Arts Month |
Meeting with Arts Council of Fort Worth |
|
Horseback riding experience |
In development with Stockyard Stables |
|
Trinity River Boat Cruise |
Launched July 2019 |
| Herd Cattle Drive Expansion | |
|
Enhance the Fort Worth Herd experience to increase visitor engagement, education, and social media |
|
| Tactics | Status |
|
Identify route |
Complete |
|
Secure Pen Lease |
Discussing with City |
|
Develop feasibility plan and timeline |
Fund proposal from BBP |
|
Increase staff |
Identifying funding |
| Promote Expansion of Cultural Attractions | |
|
Support expansion of cultural attractions through promotion and engagement with tour operators, meeting planners and other tourism experts |
|
| Tactics | Status |
|
Engage meeting planners and tour operators with Stockyards Heritage re: Mule Alley & Hotel Drover |
Complete |
|
Promote new second floor of National Cowgirl Museum and Hall of Fame |
Complete |
|
Engage and promote Fort Worth Museum of Science and History facilities |
Meet with museum leadership |
|
Promote Fort Worth Zoo's Wilder Vision enhancements |
Complete (African Savanna and Toyota Children's Ranch and Petting Corral) |
|
Promote the use of Water Gardens |
Proposing tables/chairs with DFWI |
|
Uplight tree canopies |
|
|
Discuss programming |
|
|
Implement local art |
|
|
Discuss future Zoo opportunities through visit to San Diego |
Planning visit for 2020 |
|
Discuss Fort Worth Zoo aquarium concept |
Revisit in 2021 |
|
Botanic Garden - winter light show |
See 'Botanic Garden Development' |
| Botanic Garden Development | |
|
Advocate for the development of Botanic Garden as a visitor attraction |
|
| Tactics | Status |
|
Serve Task Force regarding support for Botanic Garden Master Plan |
Complete |
|
Support winter light show |
Meeting with Botanic Garden leadership |
| Culinary Scene Promotion | |
|
Promote the growing culinary scene, a top interest for visitors |
|
| Tactics | Status |
|
Develop and promote tours |
See 'Tours and Trails' |
|
Launch three food video channels |
Complete |
|
Engage convention customers with chefs and food scene |
On-going (chefs appearing at Meeting Sales events with meeting planners) |
|
Increase online presence of Fort Worth culinary scene |
Launch three food video channels |
|
Expand food blog to emphasize traditional cuisine (beef) and culinary diversity |
|
|
Food incorporated into 2019 paid advertising |
|
| Cultural District Event | |
|
Create a Cultural District-wide event to promote art and architecture |
|
| Tactics | Status |
|
Identify community partners |
No progress |