Enhanced Experiences

Tours and Trails

Create and promote experiences that visitors can purchase and that showcase Fort Worth

Tactics Status

Taco & Margarita Tour

Eat This Fort Worth runs this tour once a month

Fort Worth BBQ & Brews Tour

Launched July 2019

Mural Tour self-guided itinerary

In development

Fort Worth Ale Trail

Re-launching with more breweries summer of 2019

Distillery Trail self-guided itinerary

In development

Bike Tours

Discussing with local partners

Arts Month

Meeting with Arts Council of Fort Worth

Horseback riding experience

In development with Stockyard Stables

Trinity River Boat Cruise

Launched July 2019


Herd Cattle Drive Expansion

Enhance the Fort Worth Herd experience to increase visitor engagement, education, and social media

Tactics Status

Identify route


Secure Pen Lease

Discussing with City

Develop feasibility plan and timeline

Fund proposal from BBP

Increase staff 

Identifying funding


Promote Expansion of Cultural Attractions

Support expansion of cultural attractions through promotion and engagement with tour operators, meeting planners and other tourism experts

Tactics Status

Engage meeting planners and tour operators with Stockyards Heritage re: Mule Alley & Hotel Drover


Promote new second floor of National Cowgirl Museum and Hall of Fame


Engage and promote Fort Worth Museum of Science and History facilities

Meet with museum leadership

Promote Fort Worth Zoo's Wilder Vision enhancements

Complete (African Savanna and Toyota Children's Ranch and Petting Corral)

Promote the use of Water Gardens

Proposing tables/chairs with DFWI

Uplight tree canopies

Discuss programming

Implement local art

Discuss future Zoo opportunities through visit to San Diego

Planning visit for 2020

Discuss Fort Worth Zoo aquarium concept

Revisit in 2021

Botanic Garden - winter light show

See 'Botanic Garden Development'


Botanic Garden Development

Advocate for the development of Botanic Garden as a visitor attraction

Tactics Status

Serve Task Force regarding support for Botanic Garden Master Plan


Support winter light show

Meeting with Botanic Garden leadership


Culinary Scene Promotion

Promote the growing culinary scene, a top interest for visitors

Tactics Status

Develop and promote tours

See 'Tours and Trails'

Launch three food video channels


Engage convention customers with chefs and food scene

On-going (chefs appearing at Meeting Sales events with meeting planners)

Increase online presence of Fort Worth culinary scene

Launch three food video channels

Expand food blog to emphasize traditional cuisine (beef) and culinary diversity

Food incorporated into 2019 paid advertising


Cultural District Event

Create a Cultural District-wide event to promote art and architecture

Tactics Status

Identify community partners 

No progress