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FORT WORTH, Texas —
The Fort Worth Convention & Visitors Bureau (FWCVB) has officially
announced Mitch Whitten as the new Vice President of Marketing and
Communications. A longtime resident of Fort Worth, Whitten is set to
begin his new position on October 2, 2013.
With
an extensive background in marketing, advertising and public relations,
Whitten’s 20-plus years of experience will be instrumental in the
success of the momentous year planned for the FWCVB. During his nearly
12 years at Southern Methodist University (SMU) in Dallas, Whitten
successfully led the marketing team in support of the university’s goals
for branding, national and international student recruitment and
fundraising as part of the current $1 billion campaign. He also played a
key role in SMU’s celebration of the George W. Bush Presidential
Center. Whitten began his career with the Fort Worth Star-Telegram, followed by work with Pier 1 Imports in corporate communications and public relations.
"We
are pleased to welcome Mitch to the Fort Worth CVB," said Bob Jameson,
president and CEO of the Fort Worth Convention & Visitors Bureau.
"His comprehensive knowledge of marketing and communications, and
excitement for the future of Fort Worth will be a great addition to our
team. As the city's international visibility continues to rise, this is
an important time as we begin a process of strategic planning for Fort
Worth's hospitality industry."
As
active members of the community for fifteen years, Whitten and his
wife, Kristin Sullivan, reside in Fort Worth with their two sons.
"As
a longtime resident of Fort Worth, it is an honor to join Bob Jameson
and the talented team at the Fort Worth CVB and have the opportunity to
contribute to the city's growth and future," said Whitten.
For
more information about meetings, conventions and tourism in Fort Worth,
visit www.FortWorth.com and www.MeetInFortWorth.com.
About the Fort Worth Convention & Visitors Bureau: The FWCVB is the official destination marketing organization of the 16th-largest city in the United States. The organization is dedicated to promoting Fort Worth as a premier business and leisure destination, with thriving centers of culture and commerce. For more information, visit www.FortWorth.com.
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