With the PBR World Finals just around the corner, there's no better time to explore the latest trends in Western fashion. Whether you're a longtime rodeo fan or simply want to embrace your inner cowboy or cowgirl, we've got you covered with the hottest styles to flaunt at the PBR World Finals in Fort Worth, Texas. We've also compiled a list of Western wear retailers and their exclusive promotions, ensuring you’ll not only look the part, but also score some fantastic deals.




Timeless Classics:

You can never go wrong with the classic Western look. Start with a crisp, button-down plaid shirt, a pair of well-fitted jeans, and a quality leather belt adorned with a statement buckle. Top it off with a felt or straw cowboy hat, depending on the weather, and a pair of trusty cowboy boots.



Modern Twists on the Classics:

For those who prefer a more contemporary spin, consider experimenting with patterns and fabrics. Try a denim or chambray shirt with embroidered detailing or a Western-inspired graphic tee. Swap out the traditional cowboy boots for a more fashion-forward ankle boot or even a heeled bootie. Don't forget to accessorize with a statement necklace or bold earrings to complete the look.


Fringe Benefits:

Fringe is synonymous with Western fashion and has made a huge comeback in recent years. Add some movement to your outfit with a fringed jacket or vest or opt for a stylish fringe skirt or dress. Finish off the ensemble with a pair of fringe-accented boots or a fringe-adorned purse.



All About the Layers:

The unpredictable Texas weather means you'll want to dress in layers. A lightweight denim or leather jacket can be easily added or removed, while a cozy flannel or plaid shirt tied around your waist adds a touch of grunge to your Western outfit. Plus, it doubles as an extra layer for when the sun goes down and the temperatures drop.


Dare to Rock Bold Prints:

Bold prints have been taking the fashion world by storm and Western wear is no exception. From vibrant southwestern patterns to eye-catching paisley designs, dare to make a statement with your outfit. Pair a printed shirt or dress with a solid-colored hat, belt and boots to keep the look balanced.


The Perfect Accessories:

No Western outfit is complete without the right accessories. Opt for a bolo tie or a chunky turquoise necklace to add some southwestern flair. For a more subtle touch, choose a pair of silver or turquoise earrings or a cuff bracelet. And of course, don't forget the quintessential cowboy hat and stylish sunglasses to protect your eyes from the bright Texas sun.




Boot Barn, Official Western Wear Retailer of the PBR:

Boot Barn carries a wide variety of Western wear from top brands, including PBR partners American Hat, Wrangler, Montana Silversmith, and Ariat. They have several promotions running during the PBR World Finals:


Spend more than $100 and receive vouchers for World Finals tickets (first come, first served)

Coupons for 20% off select World Finals seats (no minimum spend required)

Coupons in runner bags for the PBR Ariat Boot Trot 5K/3K


Participating Boot Barn locations in the Dallas-Fort Worth area:


9320 Sage Meadow Trl, Fort Worth TX 76177

2911 Rio Grande Blvd, Ste 200, Euless, TX 76039

1131 North Burleson Boulevard, Burleson TX 76028

2500 E Centennial Dr, Arlington TX 76011

138 Interstate 20 Frontage Rd, Ste 140, Weatherford TX 76087

301 East U.S. Hwy 377, Granbury TX 76048

2900 W. Washington St, Stephenville TX 76401

1568 Highway 77 North, Suite 104, Waxahachie TX 75165

5850 LBJ Freeway, Dallas TX 75230

18500 LBJ Freeway, Mesquite TX 75150

3190 S. Central Expwy, Suite 300, McKinney TX 78526

2640 West University Drive, Suite 1270, Denton TX 76201

1734 W. 7th Avenue, Corsicana TX 75110

8549 Gaylord Pkwy, Suite 100, Frisco, TX 75034

120 W Debbie Lane, Suite 300, Mansfield TX 76063


Best Hat Store in the Stockyards:

American Hat Company, the Official Cowboy Hat of the PBR, is a great place to find the perfect cowboy hat to top off your outfit.


Wrangler, Official Jeans and Shirts of the PBR for 30 years:

Find the latest Western fashion at the Wrangler retail store located at 122 E. Exchange Ave. Suite 140 in the historic Fort Worth Stockyard's Mule Alley. 



Ariat, Official Footwear of the PBR:

Every cowboy and cowgirl needs a pair of boots. What better boots than the official footwear of the PBR? Located at 128 E Exchange Ave. Unit 600 in the historic Stockyard’s Mule Alley, the Ariat Brand Shop is offering two free World Finals tickets with the purchase of a new pair of boots on a first come, first served basis.


PBR Mo'Bull Mercantile, Official PBR Merchandise:

Don’t leave without your official PBR merchandise! Pair a PBR t-shirt with your new boots and you’re World Finals ready. Grab official PBR merchandise at Mo’Bull Mercantile, located on the west lawn of the Exchange Building until May 5, then on the east lawn from May 6-9. From May 12-21, it will be available for World Finals ticket holders at the Dickie's Arena Simmons Bank Plaza during Fan Fest hours.


PBR Be Cowboy Expo:

Visit the PBR Be Cowboy Expo in the Stockyards and explore more than 30 vendors supporting the Western lifestyle. Open from May 12-21, from 10 am-6 pm.