Cowboys, Culture & Cuisine

ConferenceDirect VIPs experience the best of Fort Worth in one night


Fort Worth celebrities came together Thursday night to welcome a group of ConferenceDirect associates for a Destination Education Tour and VIP reception. In D/FW for their 2015 Annual Partner Meeting, a select group of attendees extended their stay to experience the City of Cowboys & Culture -- from a renowned Texas chef in his personal "man cave" to a private concert with a singer-songwriter hot off NBC's The Voice.


With limited time to showcase the destination, the Fort Worth Convention & Visitors Bureau (FWCVB) team hosted an event that creatively combined Cowboys, Culture and Cuisine into one evening.


"We wanted our guests to experience the best of Fort Worth in one night while showcasing the type of event our team is capable of executing for ConferenceDirect clients," said Bob Jameson, FWCVB president and CEO. "Fort Worth offers a variety of unique meetings spaces from historic Western sites to industrial buildings; this event allowed us to show-off how to utilize those types of venues."


Celebrity chef and cookbook author Lou Lambert prepared Fort Worth-inspired dishes as guests watched. The menu included a whole-roasted pig, Texas beef cheddar jalapeno hot links and griddled masa cakes. A cowboy hat-steaming station, custom cocktails made with local Firestone & Robertson whiskey and a classic Cadillac convertible adorned with Texas longhorns were also enjoyed by guests. Dinner was followed by a private concert from Fort Worth's own Luke Wade, 2014 finalist from NBC's hit show The Voice.


"Not only is Fort Worth the best place in the nation to experience the real American West, we are also home to amazing culinary and performing artists," said John Cychol, FWCVB vice president of meeting sales. "It was exciting to showcase all of these assets in one night."


The event took place in the Near Southside, a neighborhood near downtown growing with restaurants, small businesses, creative agencies, breweries and artist studios.


Attendees took home custom fit cowboy hats, signed Luke Wade LPs and autographed Lou Lambert cookbooks as mementos of the event. For more information about meetings in Fort Worth visit




About the Fort Worth Convention & Visitors Bureau

The FWCVB is the official destination marketing organization of the 17th-largest city in the United States, dedicated to promoting Fort Worth as a premier business and leisure destination with thriving centers of culture and commerce. As a leading meetings destination, the city offers a wide-range of event facilities including the Fort Worth Convention Center and the versatile Will Rogers Memorial Center along with outstanding hotel accommodations that when combined offer attendees 13,000+ rooms in the downtown area to choose from. With a variety of delicious dining options, sporting events, world-class art museums, historical offerings, live music and an array of attractions, Fort Worth provides the ideal location for any meeting. For more information, visit