Jessica Christopherson
Visit Fort Worth
Vice President of Marketing & Film Commissioner

Famed Hotelier Liz Lambert to Keynote Visit Fort Worth Annual Meeting

FORT WORTH, TEXAS (January 10, 2022) – Famed hotelier Liz Lambert, who ignited a South Austin renaissance with her Hotel San Jose, will keynote Visit Fort Worth’s 9th Annual Meeting. The event, presented by Pinnacle Bank, will be held 7:30-9 a.m. on Thursday, February 17, 2022 at the Fort Worth Convention Center.

Lambert and her West Texas ranching family have deep roots in Fort Worth and at TCU. Having opened five hotels in Texas, she’s often called “Austin’s Queen of Cool,” according to a recent Texas Monthly profile.

“I’m looking forward to sharing some stories about my journey with hotels and the neighborhoods they’ve changed, as well as some new projects ahead,” Lambert said.
Visit Fort Worth President and CEO Bob Jameson said, “It’s a thrill to welcome Liz Lambert back home to Fort Worth and this gathering of our hospitality community. She changed how we think about hotels and creating places of belonging.” 

The Visit Fort Worth Annual Meeting theme is What’s Next. For more information and tickets visit 

View and share the 2022 Annual Meeting video invitation here.

Liz Lambert

Photo Credit: Nick Simonite

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About Visit Fort Worth
Visit Fort Worth is the official destination marketing organization of the 13th-largest city in the United States, dedicated to promoting Fort Worth as a premier business and leisure destination with thriving centers of creativity, culture and commerce. Visit Fort Worth is the parent organization of The Fort Worth Herd, the Fort Worth Film Commission, Fort Worth Sports Commission and music initiative Hear Fort Worth.