Jessica Christopherson, Director of Marketing/Film Commissioner
817-709-7601 or
Sarah Covington Asst. Director of PR
817-730-5022 or



Destination Master Plan to be Released

FORT WORTH, Texas (January 29, 2018) – The Fort Worth Convention & Visitors Bureau will announce a Destination Master Plan to increase the impact of tourism, based on six months of community-wide input and discussion. The event is 7:30-9 a.m. on February 28 at the Omni Fort Worth.

The plan outlines initiatives to increase visitor spending, length of stay and the number of visitors to the city. Tourism results from 2017 will also be released for the first time.

“It’s a new day for tourism in Fort Worth,” says Bob Jameson, president and CEO of the organization. “Tourism plays an important part of the puzzle to build our local economy for the future. Our community, our partners and our convention customers have great ideas for moving us forward.”

The meeting’s theme, “The Fort Worth Story,will pay homage to the rich history of the city and where it’s going in the future. The meeting is presented by Pinnacle Bank and Tri-Hawk Media.

This is the annual gathering of the hospitality industry in Fort Worth. Community leaders and a record number of businesses beyond hotels, restaurants and attractions are also expected to attend.

The 2018 FWCVB Hospitality Award will be presented to DFW International Airport for its significant contributions to bringing the world to Fort Worth and helping to grow the travel, tourism and hospitality industry. The award honors a person, company or organization that has made significant contributions to developing, marketing and delivering visitor experiences for Fort Worth’s travel, tourism and hospitality industry. Past recipients are Holt Hickman, and the museums of the Cultural District and Leon Bridges

“The strength of our tourism industry and conventions would not be possible without DFW Airport,” says Julie H. Wilson, chairman of the FWCVB Board of Directors. “DFW is an economic engine for our region, and elevates our visibility around the world.”

The keynote address will be given by Sarah Robbins, chief hospitality officer for 21C Museum Hotels. An energetic advocate for 21c’s culture of YES, Robbins leads the company’s efforts in building and developing 21c’s team and the art of gracious hospitality.

The 2018 FWCVB annual report and 2018 FWCVB tourism videos will also be revealed

Individual tickets, tables and sponsorship opportunities are now on sale and start at $50 for individual tickets. Visit to purchase tickets and to see a recap of the 2017 annual meeting.

Sponsorship opportunities are available. Contact Follow @VisitFortWorth and #FortWorthStory for updates about the FWCVB fifth annual meeting.



About the Fort Worth Convention & Visitors Bureau
The FWCVB is the official destination marketing organization of the 16th-largest city in the United States, dedicated to promoting Fort Worth as a premier business and leisure destination with thriving centers of arts and commerce. Known as the “City of Cowboys and Culture,” Fort Worth is home to the famed Stockyards Historic District, the lively downtown Sundance Square and a renowned Cultural District complete with the National Cowgirl Museum and Hall of Fame and the Kimbell Art Museum. For more information, visit