Fort Worth-branded store and history exhibit to be unveiled

FORT WORTH, Texas (October 6, 2016) – In response to the continued growth of meetings and tourism downtown, the Fort Worth Convention & Visitors Bureau will open the new Main Street Visitor Center in Sundance Square with a free public event next week.

Mayor Betsy Price and other dignitaries will stamp a life-sized passport to dedicate the new space, which features Amon Carter’s hat, Native American artifacts and more Fort Worth history.

The event will take place 3-4 p.m., Wednesday, October 12 at 508 Main Street. There will be brief remarks at 3:30 p.m. from Mayor Price, Sundance Square President and CEO Johnny Campbell and FWCVB President and CEO Bob Jameson.

“The downtown core is vital to growing our visitor base,” Jameson said. “With the success of Sundance Square Plaza, the Main Street Visitor Center is positioned to accommodate the increased pedestrian
traffic and engage visitors from around the world.”

The Main Street Visitor Center will be open Monday – Thursday 10 a.m. to 6 p.m., Friday-Saturday 10 a.m. to 7 p.m. Sundance Square, the 35-block heart of the city, programs more than 150 events throughout the year, giving visitors and residents more reasons to come downtown.

“Visitors love Sundance Square because we built it for residents and locals first,” Sundance Square’s Johnny Campbell said. “This new visitor center is a bright addition to Main Street and the area surrounding the new Plaza.”

Wednesday’s grand opening will reveal a new exhibit, A Brief History of Fort Worth, featuring a 170- year timeline and artifacts curated by the Fort Worth Museum of Science and History. The center will include a new Fort Worth Store, with branded merchandise including t-shirts, sunglasses and pens. The store will offer 20 percent off all items from opening day through Saturday, October 15. You can get a free Hear Fort Worth CD with any purchase, while supplies last.

For more information on the event, the Main Street Visitor Center, or requests for photography, please email Sarah Covington. Join the conversation on Twitter and tag @VisitFortWorth, #MainStreet.



About the Fort Worth Convention & Visitors Bureau
The FWCVB is the official destination marketing organization of the 16th-largest city in the United States, dedicated to promoting Fort Worth as a premier business and leisure destination with thriving centers of arts and commerce. Known as the “City of Cowboys and Culture,” Fort Worth is home to the famed Stockyards Historic District, the renowned Sundance Square downtown and a renowned Cultural District complete with the National Cowgirl Museum and Hall of Fame and the Kimbell Art Museum. For more information, visit