FORT WORTH, TX (July 13, 2023) – July 13-16, 2023, Visit Fort Worth will host an interactive experience at the iconic Windy City Smokeout, showcasing the nation’s fastest-growing city at Chicago’s premier BBQ and music festival. Over four days, festival attendees will have the opportunity to experience the unexpected flavors, sounds and culture of Fort Worth.
“We’re so excited to bring a taste of the Modern West to the Windy City Smokeout, showcasing a sample of what Fort Worth has to offer visitors,” said Bob Jameson, president and CEO of Visit Fort Worth. “Outside of Texas, Chicago is a top ten visitor market for our city. This activation is an opportunity to educate and engage Chicago travelers even more.”
Chicago is one of the fastest growing visitor and relocation markets for Fort Worth, already the 13th largest U.S. city. Visit Fort Worth has a regional sales director based in Chicago to recruit Midwest meetings and convention business. The new consumer marketing campaign, The Unexpected City, is running in Chicago this year.
Fort Worth-based Panther City BBQ, who is participating in the BBQ competition, will heat up the experience with mouthwatering smoked tri-tip with chimichurri sauce and their famous brisket elote. Texas Monthly named Panther City BBQ as the number 10 best BBQ in Texas. Visit Fort Worth will host a “Meet the Pitmaster” event on Friday July 14.
Celebrated Fort Worth band Grady Spencer & the Work will perform on the Main Stage on Saturday, July 15. After the performance, Visit Fort Worth will host a meet & greet with the band members.
In addition to BBQ and music, the Visit Fort Worth activation will offer attendees a chance to experience the culture and hospitality of the Modern West, including free chainstitching from Fort Worth’s own Fowl and Maker, daily boot giveaways from Justin Boots and an Ultimate Fort Worth Getaway to one Grand Prize winner.
About Visit Fort Worth Visit Fort Worth is the official destination marketing organization of the 13th-largest city in the United States, dedicated to promoting Fort Worth as a premier business and leisure destination with thriving centers of creativity, culture and commerce. Visit Fort Worth is the parent organization of The Fort Worth Herd, the Fort Worth Film Commission, Visita Fort Worth, Fort Worth Sports Commission and music initiative Hear Fort Worth.