Jorge Arista was born in Mexico and raised in the United States since he was a baby. He’s loved music since he was very young and started working in the music industry early on. Other than his music career, Jorge has channeled his creative energy into a thriving silkscreen business, which he has successfully managed with his wife and two daughters for over a decade. His unique blend of artistic talent and entrepreneurial spirit continues to shape his journey, making him a standout figure in both fields.

Jorge Artista Jorge Jorge

What do you love about living and working in Fort Worth?

Fort Worth is a city with a unique charm that's hard to find elsewhere. It has a sense of community that comes with it.


How do you celebrate Hispanic Heritage Month?

Hispanic Heritage isn't confined to a specific time. I take great pride honoring the traditions, values, and stories passed down through generations.


Where do you take family/friends visiting Fort Worth? 

The Stockyards are the first stop followed by the museums and downtown.  


How has Fort Worth's Hispanic culture and heritage impacted you or your business?

Honoring our cultural roots leads us to authentic connections with clients and partners, fostering trust and loyalty.


What advice would you give to Hispanic entrepreneurs and professionals who are just starting out?

Leverage your cultural strengths. Your Hispanic heritage can be a unique selling point.
Embrace bilingualism. If you're bilingual, use it to your advantage. Being able to communicate in both Spanish and English opens up broader market opportunities and allows you to connect with a wider audience.
Give back to your community. as your business grows, consider how you can contribute to your community.
Know your market. Understand the specific needs and preferences of your target audience, especially within the Hispanic community.