Visit Fort Worth marketed the city to future travelers under the Modern West brand, promoting the many experiences available to visitors across the city.
The largest promotion of the year took place at the SXSW international festival in Austin. More than 10,000 people visited the three-day Fort Worth showcase and ranked it one of their favorites among hundreds that take place during two weeks of events.
The Modern West showcase at SXSW included panels, podcasts and giveaways featuring talent and leaders from Fort Worth, including Mayor Mattie Parker and 1883 actor Eric Nelsen as well as Hotel Drover, PBR and more than a dozen music performers.
MARKETING RESULTS
Website Unique Visitors
Goal 2,035,684
Results 2,398,989
Social Media Engagement
Goal 692,158
Results 591,752
Placed PR Stories
Goal 1,500
Results 1,935
Email Engagement
Goal 35%
Results 33%
Public Relations efforts landed big stories about our city in important regional and national publications.
Most Successful Campaigns Based on the amount/quality of coverage
• Juneteenth Celebrations in Fort Worth, TX – Opal Lee’s Hometown
o Coverage: TIME Magazine, USA TODAY (print), Associated Press, U.S. News & World Report, Thrillist, etc.
• Seasonal Newsletters
o Coverage: South Living (print), Hemispheres (print)
• An Oral History of The World’s Largest Honky Tonk
o Coverage: Wide Open Country
• Kendrick Lamar “N95” Music Video Filming
o Coverage: Rolling Stone (reactive), ArtNews, The Architect’s Newspaper
• The Best Places to Celebrate Hispanic Heritage Month
o Coverage: Travel Noire, @Remezcla (social coverage), Hombre
• Underrated Destinations for an ‘Artcation’
o Coverage: Travel Noire, Yahoo, Budget Travel
• Chase Rice “Way Down Yonder” Music Video Filming
o Coverage: Taste of Country, Outsider