Visit Fort Worth marketed the city to future travelers under the Modern West brand, promoting the many experiences available to visitors across the city.
The largest promotion of the year took place at the SXSW international festival in Austin. More than 10,000 people visited the three-day Fort Worth showcase and ranked it one of their favorites among hundreds that take place during two weeks of events.
The Modern West showcase at SXSW included panels, podcasts and giveaways featuring talent and leaders from Fort Worth, including Mayor Mattie Parker and 1883 actor Eric Nelsen as well as Hotel Drover, PBR and more than a dozen music performers.
MARKETING RESULTS
Website Unique Visitors
Goal 2,035,684
Results 2,398,989
Social Media Engagement
Goal 692,158
Results 591,752
Placed PR Stories
Goal 1,500
Results 1,935
Email Engagement
Goal 35%
Results 33%
Public Relations efforts landed big stories about our city in important regional and national publications.
Most Successful Campaigns Based on the amount/quality of coverage
• Juneteenth Celebrations in Fort Worth, TX – Opal Lee’s Hometown
o Coverage: TIME Magazine, USA TODAY (print), Associated Press, U.S. News & World Report, Thrillist, etc.
• Seasonal Newsletters
o Coverage: South Living (print), Hemispheres (print)
• An Oral History of The World’s Largest Honky Tonk
o Coverage: Wide Open Country
• Kendrick Lamar “N95” Music Video Filming
o Coverage: Rolling Stone (reactive), ArtNews, The Architect’s Newspaper
• The Best Places to Celebrate Hispanic Heritage Month
o Coverage: Travel Noire, @Remezcla (social coverage), Hombre
• Underrated Destinations for an ‘Artcation’
o Coverage: Travel Noire, Yahoo, Budget Travel
• Chase Rice “Way Down Yonder” Music Video Filming
o Coverage: Taste of Country, Outsider
Werc-40th Annual
Fort Worth Ale Trail
ConferenceDirect 2015
Texas Instruments
Howdy Fort Worth
- Ultimate Texas Getaway
- Fort Worth Road Trip!
- Recipes
- My Family's Holiday in Fort Worth
- Travel Partner Deals
Howdy Germany
HR Southwest
AICC 2015 Annual Meeting
Plan A Meeting
Junior Olympic National Championships
Stream
Chisholm Trail 150th Anniversary
Angus Convention
Large Loss Conference
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NAPSA
IAFCI
NRWA
Together
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NAPO
TCA
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NTA Home
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PHP Agency
IEEE 802.3
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Featured Bloggers
7-May
Texpo 2016
CSCCA 2016
Cowboys & Cajuns
ESX
Ladies of Distinction
AONE
Active America China
Lyceum 2016
DAB Agenda
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Convention Center
- Convention Center Staff
- Amenities and Specifications
- Floor Plan and 3D Tour
- Photos
- Submit Inquiry
- Calendar
- Downtown Walking Map
- Exclusive Service Providers
- Sustainability Efforts
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Will Rogers Memorial Center
- Will Rogers Staff
- Floor Plan and 3D Tour
- Meeting Facilities
- Equestrian and Livestock Facilities
- Photos
- Parking
- Annual Events
- Submit Inquiry
- Calendar
- Additional Information
- Equestrian Center Information
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ATEC
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Discover Diverse Fort Worth
- African American Heritage
- Hispanic Heritage
- LGBTQIA+
- Cultures Around the World
- Black Owned Businesses
- Native American History
Beta Club
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Sound Diplomacy
Coronavirus
Active Fort Worth
Make Your Commitment
Health and Safety
Free to Roam
Reabrir
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Modern West Road Trip
- Whiskey, Wine and Unwind: Fort Worth, Tyler and Fredericksburg
- Willie, Waylon and Buddy: Fort Worth, Fredericksburg and Lubbock
- Buzz Thru Texas Brews Tour
- Magnolia to Magnolia: Fort Worth to Waco
- Peach Crawl: Fort Worth to Fredericksburg
- Three Magnolias Getaway: Fort Worth, Waco and Fredericksburg