Convention Sales & Services

Meeting Recovery Continues

The convention and meetings market continued to rebound from pandemic setbacks. Event attendance grew 36% over the previous year and interest in future bookings soared 85%.

Convention Sales 2023

Sales Results

Room Night Leads

Goal     1,100,000

Results 1,551,331

Contract Room Nights

Goal     181,800

Results 184,073

Events Booked

Goal     255

Results 277

Promoting on the Road

New sales initiatives reached more customers in new ways. At IMEX, the nation’s largest trade show for the convention sales business, Visit Fort Worth had its largest-ever exhibit along with hotel partners and Fort Worth-based American Airlines. 

IMEX Booth

Site Visits Boost Sales

Convention customers who visit Fort Worth are three times more likely to book business than those who do not. To capitalize on this, the Sales and Services team enhanced familiarization trips in FY22. For example, Visit Fort Worth hosted a dozen customers who specialize in the Black meetings market and they shared an evening with Juneteenth champion Opal Lee on her 96th birthday. 

Opal Bday